SUPIMA® & Organic Cotton Luxury Basics

Luxury Apparel with Purpose – Sustainably Made from the World’s Finest Natural Fibers

At Rose & Rae, we partner with a leading supplier that designs and produces luxury apparel with an uncompromising commitment to quality, sustainability, and ethical manufacturing. Every product begins with a deep focus on the source—because true luxury starts with the raw materials.

Our process is built around the world’s finest natural fibers, including SUPIMA® Cotton, GOTS®-certified Organic Cotton, Cashmere, and Merino Wool. These exceptional materials are selected not only for their unmatched softness and durability but also for their minimal environmental impact and ethical sourcing practices.

We believe sustainable fashion means more than just using eco-friendly fabrics. Our commitment to environmental stewardship includes caring for the land where our fibers are grown and honoring the people who cultivate them. From farming to final stitch, we value every step of our supply chain—ensuring transparency, traceability, and respect at every level.

Our partnership with SUPIMA® gives us direct access to American cotton farmers and ensures traceability “from dirt to shirt.” This exclusive relationship allows us to deliver premium Supima cotton clothing that reflects the integrity of its origins. Similarly, our collaboration with the Global Organic Textile Standard (GOTS®) ensures our organic cotton garments meet the highest global standards for sustainability, ethical labor, and environmental impact.

By combining premium craftsmanship, eco-conscious materials, and a values-driven production model, we’re redefining what it means to wear luxury. Our customers don’t have to choose between style and sustainability—they can have both, backed by trusted certifications and genuine transparency.

GOTS® Certified Organic Cotton

At Rose & Rae, our fabrics are made from some of the world’s finest, traceable raw materials—carefully sourced and third-party verified for authenticity and sustainability. This commitment allows us to create premium products that are unmatched in quality while offering full transparency across our supply chain. From our ultra-soft SUPIMA® cotton t-shirts to our GOTS®-certified organic fleece, every item is backed by credible, independent certification. In a market filled with greenwashing and luxury-washing, we stand by a “prove-it” philosophy—because trust is built through transparency.

American Grown Supima® Cotton

The SUPIMA® trademark is the consumers’ guarantee that the branded textile product they are buying contains the finest U.S.-Grown Pima Cotton. By licensing the entire supply chain SUPIMA® provides added guarantee to customers that SUPIMA® trademarked goods are made with 100% U.S. Pima cotton of the highest quality.

Extra Long Staple Cotton Only, No Short Staple Cotton

All SUPIMA® cotton is ginned on “roller gins” that operate at much lower speeds in order to gently separate the fiber from the seed. In contrast, regular cotton is processed by high-speed “saw gins” which use a more aggressive system to break the fiber away from the seed.

New Zealand Raised Merino Wool

Our Merino Wool comes from merino sheep raised on a farm in New Zealand. The farm upholds our mutual goals of maintaining animal welfare, environmental sustainability, and quality fibers. As a naturally regenerative fabric that breaks down in water and soil, merino wool is perfect for making responsible and high-quality apparel.

Wind Mill Powered

Our factories use Suzlon 1250 wind power to encourage green power and continue leadership in environmental production.

WRAP Certified Ethical Manufacturing

WRAP is an independent, objective, non-profit team of global social compliance experts dedicated to promoting safe, lawful, humane, and ethical manufacturing around the world through certification and education.

GOTS Certified Organic Cotton

The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibers, backed up by independent certification of the entire textile supply chain. The aim of the standard is to define requirements to ensure organic status of textiles; from the harvesting of raw materials, environmentally and socially responsible manufacturing, through labelling that provides a credible assurance to the end consumer.

Why SUPIMA® Cotton Matters at Rose & Rae

In a time when cotton misrepresentation is making headlines—such as inferior fabrics being falsely labeled as "Premium Egyptian Cotton"—we believe transparency is not optional, it's essential. At Rose & Rae, we’re committed to educating our customers and delivering verified quality in every garment we make.

That’s why we use only the highest quality cotton from trusted partners like SUPIMA®, a name that guarantees authenticity, traceability, and sustainable sourcing. Our mission is to help consumers understand what premium cotton truly means—and empower better buying decisions through honest, clear information.

What Is SUPIMA® Cotton?

SUPIMA® is a licensed trademark representing 100% American-grown Pima cotton, known worldwide for its unmatched softness, strength, and color retention. What sets SUPIMA® apart isn’t just its superior quality—it’s the traceability and integrity of its supply chain.

Only certified SUPIMA® licensees can use the official SUPIMA® hangtag. This ensures that every product bearing the name is made from genuine, premium-grade U.S. Pima cotton. The license is non-transferable, maintaining quality control and consistency across all products, from field to finished garment.

Traceability Through Science

SUPIMA® goes beyond marketing claims by partnering with Oritain, a global leader in forensic science. Together, they use peer-reviewed scientific methods to verify the geographic origin of the cotton fibers used in production.

Unlike systems that rely on chemical tracers or added markers, Oritain analyzes the natural isotopes and trace elements in the fiber itself—elements that are unique to the region in which the cotton was grown. This method makes SUPIMA® one of the most scientifically verifiable fibers in the world, offering unparalleled traceability and product confidence.

Why We Chose SUPIMA® Cotton for Our Brand

From day one, we’ve prioritized sustainability, quality, and transparency. Choosing SUPIMA® as our cotton partner reflects our dedication to producing high-quality garments that are both ethically sourced and environmentally responsible. Our shoppers can trust that every t-shirt, hoodie, or long-sleeve blank we offer meets these high standards.

In an industry often clouded by greenwashing and luxury-washing, we follow a “prove-it” approach. That means backing our claims with third-party certifications, scientific testing, and a supply chain that prioritizes people and planet at every step.

Shop Smarter. Choose Verified Cotton.

When it comes to cotton, not all fabrics are created equal. That’s why Rose & Rae partners exclusively with suppliers who offer traceability, sustainability, and third-party certification. With SUPIMA®, you get transparency from dirt to shirt, and products that are built to last—for you and the planet.

Our Story – Rose & Rae

Rose & Rae was born from a dream shared between a dad and his two daughters — a dream shaped by life’s struggles, moments of joy, and an unwavering belief in hard work and purpose. Together, we set out to create a clothing brand that reflects more than just sustainable style and premium quality; it reflects our family’s values and our commitment to building something lasting.

Our journey hasn’t been easy. There have been setbacks, questions, and long nights of planning and refining. But each challenge strengthened our resolve. Through it all, we stayed true to one vision: to create timeless apparel basics that unite luxury, comfort, and responsibility.

At the heart of Rose & Rae is a deep dedication to sustainability. Every garment in our collection is crafted from Certified Organic Cotton or American Grown SUPIMA® Cotton, globally known for its softness, durability, and purity. These fabrics are knit and produced in partnership with Original Favorites, a leader in sustainable textile manufacturing. This collaboration allows us to uphold the highest standards of ethical sourcing while offering you pieces that are both luxurious and environmentally responsible.

Our collection is intentionally simple: everyday essentials designed to transcend fleeting trends. Each hoodie, tee, and sweatshirt is made to last — sophisticated yet comfortable, understated yet elevated. We believe true luxury lies in quality, sustainability, and timeless design.

Rose & Rae is more than clothing; it’s a reflection of our family’s journey, our values, and our purpose. Every piece tells a story of passion, perseverance, and responsibility. When you choose Rose & Rae, you’re not only wearing something beautiful — you’re part of a movement toward sustainable, conscious living.

We’re grateful you’re here. Thank you for supporting Rose & Rae.